Backlinks or, in other words, Inbound Links are links to your site from other websites. These links are important in determining the popularity of your website as well as for search engine optimization (SEO) because search engines, including Google, give more credits to websites that have good quality backlinks, and consider those websites more relevant than others to user’s search query.
Only one-way links are helpful. If your website has inbound links from another website and external links to that website, these backlinks don’t give your website any points.
Backlinks from popular websites such as Wikipedia and websites with high ranks are great for your SEO. Moreover, those backlinks also help you to increase the authority of your website. The higher the page rank of a website or webpage from which you have backlinks, the better. It is excellent if you can create backlinks from websites whose page rank is 4 or above. On the Internet, websites with page ranks 2 and 3 are more common, and backlinks from sites like these are not bad. Websites with a page rank of 1 or below give you less valuable backlinks. However, including them in your backlink campaign is better than having no backlinks at all, and one backlink from any site with a page rank of 1 is better than 2 backlinks from the website(s) with a page rank of 0. Always aim to create backlinks from higher page rank websites.
You should create the anchor text for your backlinks based on proper keyword research. For example, if your business is corporate housing and you are targeting the keyword “New York corporate housing”, use that keyword as an anchor text for a majority of your backlinks.
In other words, the chances of the backlinks being deleted should be slim to none. Try to focus on building backlinks that will not be removed. Remember that backlinks in blogs are the most vulnerable to being deleted.
Give preference to the backlinks that are surrounded by text content such as the middle of an article. Contextual backlinks are more powerful than links that appear on the sidebar or footer.
Not all backlinks are equal. A lot of low-quality backlinks can give a negative effect on your website’s ranking. Don’t build a link from another website or webpage just because it is easy to do. Your backlinks should be on ethical websites, not on dubious ones that have pornographic, gambling, or other spammy or illegal sites. Search engines pay attention to the sources of your backlinks and will either reward or penalize you depending on the quality of the source website.
In the case of having backlinks on active websites, search engines will quickly find your backlinks because those sites are regularly crawled and indexed by the search engines.
You should create a consistent reasonable number of backlinks to your website for a normal time period. For example, if you have created 1000 backlinks overnight because have bought them from a backlinks farm, Google will penalize your website's ranking as determines you use “bad” techniques in your backlinks tactics. Once Google knows that on your website, "unethical" techniques are used to outwit Google's search algorithm, Google will begin actions against your website, decreasing its organic rank and even may exclude your website from search results.
How many backlinks do you need? It depends on what you would like to achieve, but you should create backlinks on a consistent basis. Building your backlinks should be an ongoing process. Even when you reach your purpose, you should not stop building your backlinks. As soon as you stop creating your backlinks your competitors will have a better chance of overtaking you.
All backlinks can be divided into three main groups depending on their effects on the website's ranking:
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