“Should I have a website?” is the most frequently asked question by small business owners and individual professionals. It is only one answer, “If you have a business, you should have a website regardless of your business size.”
Any business, even a small one, should have a presence on the web so customers, business partners, potential employees, and perhaps investors can fast and easily find out more about the business and goods or services you offer. However, if you want that your business to be taken seriously, you should have a professional-looking website as your website may create a first impression about your company. Do not lose the opportunity to make a good first impression on potential customers and business partners.
Today, it is difficult to find people who do not use the Internet. Most internet users purchase or contact companies online as nowadays there is a very little amount of goods and services that cannot be sold through the Internet. Even if you do not sell merchandise online, you sell something that people need. Most of them are looking for the Internet because it is faster, easier, more private, and global. So if you do not have a website, you are losing business opportunities that other companies use.
With the website, you have the ability to share your latest business news. Update your website whenever there are new events regarding your business. Tell your customers about special offers and upcoming promotions, and new additions to your products and services. Users back more often to websites that have relevant, fresh, and timely information.
Companies spend millions on creating advertising brochures and their distribution. Your website allows you to skip those processes and save time and money as potential customers can find information about your company and the products or services you offer online.
Regardless of whether your website is not an advertising investment, it helps to empower your advertising efforts. Once your website starts, include all your print advertising and your website address to give your customers an opportunity to find more. In addition to your print advertising, you can provide online marketing and post updates and special offers through your social media profiles.
Your website gives customers different ways to contact you by providing the phone and FAX numbers, e-mail, and physical addresses. It is accessible 24/7/365, so your customers can easily access your contact information.
Your website enables using web presence analytical tools, so you do not need anymore to ask customers coming through your door special questions. You will always have real-time data about your website visitors’ demographics, how many visitors your website has daily/weekly/monthly, much time visitors spend on each page, how frequently visitors return to your website, and more. This information will help you to identify new opportunities for growing your business.
Your site tells users a lot about your business; therefore, it is an important component of your business. However, any business owner should always remember that it is better not to have a website than to have one that makes the business look bad.