Backlinks or, in other words, Inbound Links are links to your site from other websites. These links are important in determining the popularity of your website as well as for search engine optimization (SEO) because search engines, including Google, give more credits to websites that have good quality backlinks, and consider those websites more relevant than others to user’s search query. 

An example of the Backlinks

Some recommendations for creating good quality backlinks:

Have one-way inbound links.

Only one-way links are helpful. If your website has inbound links from another website and external links to that website, these backlinks don’t give your website any points.

Create backlinks on websites and web pages with high page ranks.

Backlinks from popular websites such as Wikipedia and websites with high ranks are great for your SEO. Moreover, those backlinks also help you to increase the authority of your website. The higher the page rank of a website or webpage from which you have backlinks, the better. It is excellent if you can create backlinks from websites whose page rank is 4 or above. On the Internet, websites with page ranks 2 and 3 are more common, and backlinks from sites like these are not bad. Websites with a page rank of 1 or below give you less valuable backlinks. However, including them in your backlink campaign is better than having no backlinks at all, and one backlink from any site with a page rank of 1 is better than 2 backlinks from the website(s) with a page rank of 0. Always aim to create backlinks from higher page rank websites.

Have backlinks from websites and web pages with content related to your site.

You should create backlinks from sites that have content related to your website. Search engines consider the content of the sites to determine the quality of a link. When inbound links to your site come from other sites which have content related to your site, these backlinks are considered more relevant to your site. If inbound links are found on the websites with not related content, such links are considered less relevant. The higher the accordance of inbound links, the greater their quality.

Write the correct anchor text for your backlinks. 

You should create the anchor text for your backlinks based on proper keyword research. For example, if your business is corporate housing and you are targeting the keyword “New York corporate housing”, use that keyword as an anchor text for a majority of your backlinks.

Have long-term stable backlinks.

In other words, the chances of the backlinks being deleted should be slim to none. Try to focus on building backlinks that will not be removed. Remember that backlinks in blogs are the most vulnerable to being deleted.

Create contextual backlinks.

Give preference to the backlinks that are surrounded by text content such as the middle of an article. Contextual backlinks are more powerful than links that appear on the sidebar or footer.

Be selective when creating your backlinks.

Not all backlinks are equal. A lot of low-quality backlinks can give a negative effect on your website’s ranking. Don’t build a link from another website or webpage just because it is easy to do. Your backlinks should be on ethical websites, not on dubious ones that have pornographic, gambling, or other spammy or illegal sites. Search engines pay attention to the sources of your backlinks and will either reward or penalize you depending on the quality of the source website.

Create backlinks on the actively used websites that have fresh content.

In the case of having backlinks on active websites, search engines will quickly find your backlinks because those sites are regularly crawled and indexed by the search engines.

Don’t use “bad” techniques in your backlinks tactics.

You should create a consistent reasonable number of backlinks to your website for a normal time period. For example, if you have created 1000 backlinks overnight because have bought them from a backlinks farm, Google will penalize your website's ranking as determines you use “bad” techniques in your backlinks tactics. Once Google knows that on your website, "unethical" techniques are used to outwit Google's search algorithm, Google will begin actions against your website, decreasing its organic rank and even may exclude your website from search results.

Be consistent with creating your backlinks.

How many backlinks do you need? It depends on what you would like to achieve, but you should create backlinks on a consistent basis. Building your backlinks should be an ongoing process. Even when you reach your purpose, you should not stop building your backlinks. As soon as you stop creating your backlinks your competitors will have a better chance of overtaking you.

All backlinks can be divided into three main groups depending on their effects on the website's ranking:

An example of the Backlinks effect on the website

Remember, only quality backlinks building is extremely important for search engine optimization.
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